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Andy Schachtel Keeps the People in the Loop

He built a company of more than 2,000 people from a single outsourced developer. Now he asks his own staff what AI is doing to their jobs, and keeps a person in every loop.

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Andy Schachtel, founder and CEO of Sourcefit
Andy Schachtel, founder and CEO of Sourcefit · Photograph: via Andy Schachtel, LinkedIn

When Andy Schachtel asked his own staff whether AI would hurt their jobs, he braced for a bad number. Writing in Forbes in September, he said he had expected somewhere between 30% and half of them to say yes. Between February and July 2026, Sourcefit surveyed nearly 2,000 of its employees working in teams managed by clients. Only about 7% thought AI would negatively affect their role, and 68% said it had made a moderate or significant positive impact on their productivity.

The biggest barrier they named was not fear. It was access to the tools. He goes to the people doing the work, then publishes what they say. That habit runs through how he has built Sourcefit.

“They are not afraid. They feel more productive.”
Andy Schachtel / Forbes, September 2026
  • 2009the year he came to the Philippines and started Sourcefit
  • 2,000+employees, a mark Sourcefit passed in 2024
  • 220+clients, according to Sourcefit
  • 7%of surveyed staff thought AI would negatively affect their role

Sources: Outsource Accelerator, Pulse 2.0 (May 2025), Sourcefit, and Andy Schachtel in Forbes (September 2026).

The origin

A company that started with one outsourced developer

His career did not start in outsourcing. As he told Pulse 2.0 in May 2025, it began in traditional media production. After working as a presenter on Japanese television, he founded a commercial production company. It made commercials for Japanese agencies such as Dentsu and Hakuhodo, for clients including Sony, Toyota and Coca-Cola Japan. He also built an online short video platform before YouTube, and early mobile sites as mobile data arrived.

That path led to a major project for Vodafone: what he describes as the world's first international social networking platform built for mobile. With limited resources, he turned to outsourcing for development support and, after some early challenges, found success with developers in the Philippines.

“The idea for Sourcefit came together the first time I outsourced a developer.”

He could not find the right talent locally. Outsourcing let his team hire a senior developer and two junior developers for the cost of a single local hire, assuming they could have found anyone at all. Without that option, he said, the project would not have got off the ground.

He came to the Philippines in 2009, and Sourcefit grew out of that project. It now has more than 2,000 employees and delivery centers in six countries: the Philippines, South Africa, the Dominican Republic, Madagascar, Armenia and the United Kingdom.

Andy Schachtel at the head of a conference table with four colleagues
Andy Schachtel with colleagues at Sourcefit in Metro Manila. Photograph: via Andy Schachtel, LinkedIn

What he built when the tools did not exist

Sourcefit has a history of innovating ahead of the market. The Vodafone platform, called Self Central, ran across more than 15 markets. No existing tools met the client's requirements, so the team built its own content moderation platform. It added grading, workflows for each country and a wellness program for moderators.

In 2016 it built its own HR system. In 2024 it launched Knit, which Schachtel describes as a way to bring a mostly remote workforce together under one roof, with engagement, collaboration and a social component in one place. Its AI solutions brand, WorkingAI, builds custom AI into clients' existing workflows.

At the 2026 Asia-Pacific Stevie Awards, Sourcefit won a Gold Stevie for Excellence in Innovation in Artificial Intelligence for Knit and WorkingAI. It also won a Silver Stevie for Excellence in Innovation in Technology Industries. The Business Intelligence Group also named it a winner in the Artificial Intelligence category of the 2026 Fortress Cybersecurity Awards.

“AI should not sit in isolation. It must sit inside the workflow.”

People in the loop

On the Outsource Accelerator podcast in August 2025, he was blunt about the limits of automation. None of the AI systems Sourcefit had built, he said, had eliminated everyone. Every one of them keeps a person in the workflow to confirm, check and control the work.

His survey gave him a reason why. In Forbes, he argued that AI is closing the quality gap that once made buyers hesitant about offshore teams. An analyst in Manila with the same AI tools as one in New York can produce closer work, faster, at a fraction of the cost. In his view, that makes offshore teams more competitive.

“We'll never be just a sole provider of people.”
Andy Schachtel / Outsource Accelerator podcast, August 2025

The measure

What he counts as success

Asked in a 2023 interview with Business & Finance what drives him, he said it had never been about a passion for one product or industry. It was about building something out of nothing. His priorities shifted with each stage of the company. First came a proper office and making payroll, then a brand and careers for his staff. Later came the community and the environment, and finally a future for Sourcefit that does not depend on him.

His definition of success fits in one line: "Happy customers, happy employees, a healthy environment and strong growth." He sees his staff's goals and the company's as the same thing.

Andy Schachtel in a straw hat and Sourcefit shirt, smiling, with volunteers planting trees behind him
Andy Schachtel at a Sourcefit tree planting. Photograph: via Andy Schachtel, LinkedIn

The environment part is literal. Sourcefit runs three community programs: empowerED for employability, Go Beyond for food security, and Soilmate for environmental rehabilitation. By 2023 its food program had reached 3,000 families, and Sourcefit now reports more than 15,000 at-risk families supported across its community work, with 98% of employees taking part in CSR initiatives. In 2024, 120 Sourcefit volunteers planted 1,100 trees at the La Mesa Watershed with the Million Trees Foundation. At the 2026 Asia-Pacific Stevie Awards, that work also won Sourcefit a Silver Stevie for Innovative Achievement in CSR and a Bronze Stevie for Excellence in Social Impact.

He says the advice he has used most, as a CEO, coach and parent, comes from a Michael Jordan commercial for Nike. Its message is that failing again and again is part of how you succeed.

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What comes next

Where he says it is going

He does not claim to know how the AI story ends for offshore work. In Forbes he pointed to history cutting both ways. PCs created new assistant roles, and ATMs did not end bank teller jobs until mobile banking removed the trip to the branch. What he will do is keep asking. He has said Sourcefit will run the survey again, and will take it seriously if concern rises.

For now, his staff are telling him something simpler.

What they want most, he wrote, is better access to the very tools that people assume will replace them.

Andy Schachtel in a straw hat and sunglasses taking a selfie with Sourcefit volunteers on a forest trail
Andy Schachtel with Sourcefit volunteers on a trek to plant trees. Photograph: via Andy Schachtel, LinkedIn

The lesson for BPO leaders is a practical one. Ask the people doing the work what AI is doing to their jobs, then share what they tell you.

AI helped draft this article. The BPOAI.ai editorial desk reviewed and edited it, and checked every fact against its original source.

Related

Sourcefit's profile in the BPO AI directory is claimed and managed by the company, and its credibility score is pending review.View the profile

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