RSW/US

RSW/US gives professional services firms and agencies a ready-built business development operation without the cost or complexity of staffing one internally. Based in Cincinnati, Ohio and founded in 2005, the firm has spent over two decades doing one thing: opening doors to qualified prospects for agencies and professional services companies that want to grow but lack the bandwidth or infrastructure to pursue new business consistently. The core offering is a full-service outsourced new business program. RSW/US handles the entire front end of the sales process, from building targeted prospect lists and developing a communications strategy, to active outreach and securing qualified meetings. The preparation phase alone takes three to four weeks before any prospecting begins, covering positioning work, story development, and case studies built to resonate with the right buyers. Clients begin seeing qualified meetings within the first 30 days of active prospecting. Ninety percent close some form of business by month twelve. RSW/US works exclusively with agencies and professional services firms, which gives the team a specific fluency that generalist outsourcing firms cannot replicate. The team understands agency culture, agency prospects, and the particular friction that gets in the way of consistent new business. That focus also means RSW/US regularly helps clients review proposals, presentations, and RFPs as part of the standard program, not as an add-on. Smaller and mid-sized agencies often benefit most, since they gain a full business development team without building one from scratch. The team of 25 includes list developers, digital marketing managers, new business directors, account managers, and a strategic leadership group. Owner Mark Sneider is personally involved in every client program, with his level of involvement calibrated to the specific needs and skill sets of each client. New business directors receive incentives not just for setting meetings, but for business that actually closes, which keeps the team focused on quality over volume. For agencies evaluating an outsourced lead generation or business development partner in the USA, RSW/US is worth a direct conversation. Connect through their website to learn more about program fit and expected timelines for your firm.