Innovative Management

Innovative Management Alternatives (IMA) has been handling the business side of healthcare since 1995, giving medical practices across Virginia and the broader United States a dependable partner for revenue cycle management and back office outsourcing. The company's core promise is straightforward: they manage the financial and administrative work so physicians and their teams can stay focused on patient care. IMA's service menu covers the full revenue cycle. Medical billing and accounts receivable management sit at the center, designed to accelerate collections and reduce claim denials from the start. Coding review and analysis adds another layer of accuracy, catching errors before claims go out. Electronic claims processing keeps submissions moving quickly, while detailed financial reporting gives practice owners a clear, current view of performance. Beyond billing, the team handles collections management, accounts receivable valuation, office process analysis and implementation, and healthcare compliance consulting. For practices dealing with operational inefficiencies alongside billing challenges, IMA can address both at once. The client base spans a range of healthcare settings. IMA works with medical private practices of all sizes, hospital and facility-based provider groups including radiology, emergency medicine, and hospitalist programs, urgent care clinics, and behavioral health practices. Their experience across these different practice types means they understand the specific coding, compliance, and collections issues that come with each one. IMA is headquartered in Virginia Beach and serves the full Hampton Roads corridor, including Norfolk, Chesapeake, Portsmouth, and Suffolk, as well as Richmond and Northern Virginia. Their reach extends to North Carolina and clients across the United States, making them a practical outsourcing option for practices well beyond their home region. The organization was founded by Susan Harris and the late Beth Maddry, and Susan Harris continues to lead the company as CEO and President. That kind of direct executive involvement is uncommon in BPO companies of any size and reflects the partnership-first culture IMA has maintained for over three decades. For any medical practice considering outsourcing its healthcare back office functions, IMA is a practical starting point. Reach out by phone at (757) 340-3489 or through their website to learn what a customized engagement could look like for your practice.