Touch Tone Marketing

Membership Marketing Services (MMS) is a Virginia Beach, VA direct marketing and outsourcing firm that has partnered with national and district associations across the United States since 1985. The company handles membership recruiting, member renewals, PAC and foundation fundraising, inbound customer support, and direct mail production entirely under one roof at its Virginia Beach headquarters. Clients range from small state-level associations to some of the largest professional associations in the country, and the company's stated policy is that no campaign work is sent to outside vendors. The call center is central to what MMS delivers as a BPO company USA associations rely on for outsourcing routine but critical communications work. The inbound customer service team operates as an extension of a client's membership department, handling phone inquiries and member questions so in-house staff are not pulled from higher-priority work. The same team runs outbound programs covering recruitment, renewals, reinstatements, surveys, and event promotion. Quality assurance monitoring and ongoing staff training are built into the operation. On the print side, MMS runs a full-service direct mail production facility at its Virginia Beach location. Services cover creative strategy, copywriting, graphic design, database cleansing, postal presorting, NCOA matching, and delivery to USPS bulk mail centers. Variable messaging and variable graphics within a single print run are standard. The company applies a testing approach to each campaign, analyzing early results before scaling spend, which limits financial exposure for clients. For associations that need flexible back office support rather than a full campaign, MMS offers an on-demand membership specialist service. These engagements can start at as few as five hours per week and cover daily reporting, database maintenance, duplicate account merging, reviewing member applications, and outbound phone calls. A dedicated CPA Support team extends this model specifically to state CPA societies, addressing CPE program administration, compliance tracking, and member communications. Digital advertising options, including display, retargeting, native, and social mirroring ads, are available to run alongside direct mail and phone outreach. This positions MMS as a single partner across multiple channels for associations that would otherwise manage several separate vendors. The workforce at its Virginia Beach headquarters includes a significant share of active-duty military, veterans, and military dependents, which the company credits as a foundation for the discipline and consistency it brings to client work.