GenSales / GS Roofing Leads / GS HVAC Leads

GenSales is a Denver, Colorado outsourced sales development company that has been booking B2B appointments for clients since 2002. The pitch is simple: they open, you close. Buyers get a US-based outbound calling team, prospect data, campaign infrastructure, messaging, and reporting in one package, without hiring and training their own sales development reps. For companies looking for a call center USA partner that works at the top of the funnel, GenSales is a proven option with more than 900,000 appointments set to date. The core service is B2B lead generation and appointment setting through outbound cold calling. GenSales works from a documented six-step process that starts with a strategy and roadmap session to align the ideal customer profile, value proposition, and sales goals. From there the team builds the campaign, sources the prospect lists, develops the scripts, and starts calling. Onboarding and launch take about 14 days. Reporting is included, so clients can see activity and results at every stage. The company frames this as an alternative to building an outbound program in-house, where a sales leader would otherwise need to source data, set up technology, maintain CRM workflows, write messaging, and recruit callers as needs change. The primary focus is commercial contractors. GenSales launched GS Roofing Leads in 2024 and GS HVAC Leads in 2025 as dedicated verticals, and roofing and HVAC contractors remain its number one area of focus. The broader client base is B2B companies of all sizes that want more qualified first meetings. Client comments on the site point to smaller organizations that treat the callers as an extension of their own brand, as well as companies that doubled their qualified appointment volume compared with previous in-house reps. What sets this outsourcing partner apart is tenure. GenSales says its sales development representatives average 15 years of sales and marketing experience, its longest-standing client has been active since 2005, and the average engagement runs about three and a half years. The company was recognized as a Gold Winner in the Pioneering Venture category of the TITAN Business Awards in 2021. In September 2026 it was acquired by SALT Marketing, founded by Anthony Colarusso, who brings a manufacturing and supply chain mindset of defined processes and measurable performance to outbound sales. That data-driven approach positions GenSales If your team needs a steady flow of decision-maker conversations rather than another back office or customer support vendor, GenSales is worth a look. Reach out to discuss your market, your goals, and what a 14-day launch could look like for your calendar.