Custom Promotional Communications

Custom Promotional Communications, or CPC, is a BPO company USA brands use to manage the real-time side of their customer experience. The firm is based in Manhattan Beach, CA, and its stated focus is on first impressions and the human relationships that follow them. Rather than handling a single touchpoint, CPC positions itself as a partner that helps a client manage and optimize each part of the customer journey. The core offer is outsourced chat support. CPC describes a customized approach that starts before the first conversation. The team works on strategy, the design of the chat program and the development of a knowledge base, then applies tactics it has tested over time. Clients can put this web chat handling to work in different ways. Some use it for customer acquisition, others for customer service and care, and others for technical support. The goal in each case is a smooth and effective exchange between the brand and the person on the other end. Text messaging is the second service CPC calls out on its pages. The company's view is that customers respond when a brand reaches them through a channel they already use every day. CPC points to appointment confirmations, event reminders and subscription reminders as examples of where SMS pays off, with better customer contact and follow-up and more efficient outreach for the client. CPC's pages do not name specific industries, client lists, team size, hours or certifications, and this profile makes no claims beyond what the company publishes. For buyers comparing outsourcing options in the customer support and call center USA space, CPC is best understood as a specialist in digital customer contact. Companies that need chat and SMS handled by an outside team, and want that team to build the program as well as staff it, are the fit the company describes.