Acabar Marketing International, Inc. - Naga

Acabar Marketing International has been delivering outsourced retail field services to leading brands in the Philippines since 1996. As the country's first ISO 9002-certified sales and marketing services company, Acabar set the standard for what compliant, professionally managed retail outsourcing looks like, and they have spent nearly three decades refining it. The company was also recognized at the Philippine Retailers Association's NRCE 2022 for Best Booth, a mark of how seriously they take the craft of retail execution. The core work Acabar does is retail merchandising, in-store promotions, and brand activations, executed through a trained nationwide field force. Client partners depend on Acabar to manage product presentation, run consumer-facing campaigns, and maintain consistent brand visibility across both modern trade and traditional retail formats. Delivering this at scale across the Philippines requires disciplined operations, well-trained teams, and the kind of institutional knowledge that only comes from years in the field. Acabar works with multinational corporations and established Philippine companies that need a dependable outsourcing partner for their retail presence. These are typically brands in consumer goods and related categories where in-store execution, shopper engagement, and promotional consistency translate directly into sales results. Geographic coverage is one of Acabar's practical advantages. The company operates across Luzon, including Metro Manila, Batangas, Bicol, Cavite, Isabela, Pampanga, and Pangasinan. Visayas coverage includes Bacolod, Cebu, Iloilo, and Tacloban. In Mindanao, Acabar has a presence in Cagayan de Oro and Davao. This means a brand can coordinate national campaigns through one partner, with local teams already in place. Acabar is fully compliant with D. O. 174, the Philippine government's regulation on legitimate service contracting, and is an active member of PALSCON (Philippine Association of Legitimate Service Contractors). As the founder of ARMSCOP (Alliance of Retail Marketing Services Companies in the Philippines), the company has helped define industry standards from the inside. To discuss how Acabar's outsourced retail field services could support your brand's market presence across the Philippines, reach out through their website or contact one of their regional offices.