Creatio

Creatio is an AI CRM and workflow platform built for organizations that need both human agents and AI agents working side by side. The platform covers the full sales, service, and marketing cycle with no limits on users, custom agents, workflows, or applications. Teams can build AI-powered processes using coding agents or no-code visual designers, choose any underlying LLM, and embed third-party components into their existing stack. Creatio has been recognized as a Leader or Visionary in multiple Gartner Magic Quadrant reports, including B2B Marketing Automation and CRM Sales Platforms, and as the only Leader in the Forrester Wave for Low-Code Platforms for Citizen Developers.

For BPOs and contact centers, Creatio provides AI agent assistants that support human agents during live interactions and autonomous agents that keep working around the clock. The platform ships with ready-to-use workflows across 20 industry verticals, giving operations teams a starting point for automating case management and customer communications rather than building from scratch. Its open architecture means contact centers can connect their preferred LLM or embed existing tools without replacing current infrastructure. Real-world deployments include Howdens, which ran Creatio for 7,000 users across 800 locations after a 12-week rollout, showing the platform can handle large-scale BPO operations.