CPM UK

CPM is an international sales outsourcing and customer experience agency that has been helping brands sell more for 90 years. Founded in 1936 by Bede Egerton on the idea that a product cannot be bought if it is not on the shelf, the company put salespeople on the road to keep products stocked, visible and selling. That principle still shapes the business today. Buyers get an outsourced team that finds untapped sales, improves retail execution and uses resources more efficiently across physical, virtual and digital channels. The service range is broad for an outsourcing partner. Field sales and field marketing teams act as an extension of a client's own sales force. Merchandising, auditing and compliance services raise availability and in-store standards. The company runs contact centre and customer support operations alongside digital sales, so customer engagement can be handled by phone, online or in person. Sampling, demonstrations and active selling drive trial at the point of purchase, while the Hyphen experiential and live events agency handles brand activations. A data science team, originally established as the Axis insight unit, supplies the commercial insight behind every programme. CPM also offers mystery shopping, shopper marketing and its own retailer engagement app, *shopt. Clients come from FMCG and food and drink, technology, consumer electronics, healthcare and beauty, banking and luxury. Mars has worked with the company since the earliest days, and Colgate-Palmolive was represented during the growth of mass brand launches in the 1960s and 1970s. Programmes range from long-term strategic partnerships to short tactical campaigns such as product launches, seasonal peaks and international roll-outs into new markets. What sets CPM apart operationally is its Liquid Approach, a data-led model that combines strategy, data, technology and people in one adaptive structure. It identifies opportunities, then moves resources between digital and physical channels as market conditions change. The approach is now AI driven and embedded in every service, which makes CPM a practical choice for businesses looking for an AI-ready BPO rather than a traditional call center or field agency. Part of the Omnicom group since 1989, the company operates across the UK, Europe, Australasia and beyond, supporting multinational brands in multiple markets and channels. If you are evaluating outsourcing options for sales, customer support or retail execution, CPM is worth a conversation. Connect through the BPOAI.ai directory to request a quote or discuss where your brand has sales potential still waiting to be realised.