In Manila's Cubao district, streams of BPO workers file out of high-rise offices each evening, lanyards swinging. For two decades, this scene has been a symbol of Philippine economic progress. Now, for a growing number of those workers, it signals a last chapter.
Lisa, a single mother who spent 15 years in content writing, is one of them. Eight months into a new role at an outsourcing firm, one month before her position was set to become permanent, she was made redundant. The months before her dismissal told the story: a PR agency had been brought in to produce AI-generated content, and Lisa and her colleagues were asked to edit it. Their job, it turned out, was to teach the AI to write like them.




