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Title:
Marketplace Specialist
Employing Entity:
Directed Electronics Australia
Reporting to:
Online Operations Manager
Team:
Digital & Marketing
Team size:
20
No. of Direct reports :
0
Key contacts/stakeholders
Internal:
- GM’s & Head of functions
- Retail team
- eCommerce & Digital team
- IT, Finance and Admin
- Customer Service
External:
- Software vendors
- Clients/Partners
Get to know the team.
Our Digital & Marketing team plays an essential role in leading all the eCommerce, marketplaces, digital marketing, web development and creative production activities at the Directed Group. This team owns the strategy and execution of the eCommerce, marketplace and digital marketing plan to drive sales for the group. It also conceptualises, creates and executes all design material to support business wide activity for all brands and divisions.
Led by the GM – Digital & Marketing the team is mandated to create eCommerce & Marketplace sales and profit initiatives across the groups diverse online brand presence, with a specific focus on building brands digitally to maximise awareness and create positive brand reputation. It also supports key stakeholders across the Directed Group globally to drive engagement, efficiency and effectiveness by designing and project managing creative material suitable for a specific business purpose.
Role objective and areas of focus.
The primary objective of the Marketplace Specialist is to drive the growth, performance and operational excellence of the Directed Electronics Group’s Amazon business, while also managing and optimizing the broader marketplace portfolio to ensure channel execution and performance align with business objectives. The role will be an integral contributor to the company’s marketplace success, maintaining close relationships with stakeholders across the Directed Group, working cross functionally to provide support for the successful delivery of projects.
The role will focus on the following areas:
Key responsibilities
Responsibilities of the Marketplace Specialist will include, but are not limited to:
Catalogue Management
- Manage product listings, content, pricing and promotional activity to maximise visibility, competitiveness and sales performance.
- Monitor stock availability, inventory levels and Buy Box / Featured Offer performance, working with Supply Chain to minimise lost sales opportunities.
- Manage deals, promotions and key trading events across Amazon and other marketplaces.
- Ensure marketplace pricing is accurate, competitive and compliant with agreed pricing strategies.
- Work with Customer Service to resolve marketplace customer issues and enquiries within agreed SLAs.
- Manage brand registrations, storefronts and brand content across relevant marketplace platforms.
A+ Content Creation
- Undertake keyword analysis and implementation to ensure each listing has relevant keywords. With focus on SEO optimisation.
- Develop and execute copy content to support keyword penetration and A+ content requirements.
- Brief and develop A+ content requirements to the design and video team to support product listings.
- Ensure content created secures primary listing for customer searches.
- Develop and execute brand store profile pages to support the Amazon marketplace.
Promotional Program
- Execute, and optimize PPC (Pay-Per-Click) campaigns on marketplaces such as Amazon Sponsored Ads, eBay and other marketplace ad platforms to drive listing preference and support major key promotional periods.
- Work with the Amazon marketing & promotions team to ensure we can secure primary presence in Amazon promotions.
- Ensure pricing and promotional program is in line with the Sales team requirements for the physical store network.
- Undertake keyword analysis and optimisation for marketplace listings.
- Report on advertising programs as required.
Reporting
- Create KPI’s to drive reporting.
- Report on KPI’s consistently.
- Conduct competitor and market analysis on a frequent basis and provide reporting.
Additional Responsibilities
- Support ad hoc marketplace tasks and projects as required to meet business priorities.
- Assist with customer service enquiries and resolution of marketplace-related issues if required.
- Provide general operational support across marketplaces as needed.
How success is defined
Success in this role will be defined by the following:
- Sales delivered against budget.
- Profitability delivered against budget.
- Customer service issues resolved in line with SLA.
- Product listings accurately maintained across all channels.
- Promotional program executed effectively and efficiently.
The role in action
A typical day
- Consulting with respective managers and teams to understand marketplace sales, promotions, product listings, supply chain and customer service issues.
- Build and nurture genuine working relationships with stakeholders.
- Review product listing on Amazon and ensuring they are working correctly.
- Review product listing to ensure we are generating enough traffic and conversion from them. Make improvements.
- Review customer service and SOH requirements.
- Creating and maintaining business requirement documentation
- Communicating via effective channels
A typical week
- Liaising with respective managers and teams to provide project status and updates.
- Providing project updates to ELT
- Presenting findings to respective stakeholders and/or ELT
- Connecting with different teams impacted by change for feedback and learning opportunities.
- Reviewing the promotional program and any advertising requirements on Amazon
- Reviewing the sales and profit levels from Amazon against budget. Making changes as required.
A typical month
- Conducting PIR's as needed
- Presenting findings of PIR's to ELT
- Provide ongoing reporting and analysis to managers, create automated BI reports, produce ad hoc reports and analysis.
Growth opportunities
Growth opportunities for a Marketplace Specialist will vary based on the individuals’ strengths and interests. Career pathways can include roles such as:
- Digital Marketing Specialist
- eCommerce Specialist
- Above roles as Manager
Skills, interest and experience required to succeed
A successful Marketplace Specialist will demonstrate:
Experience
- Experience on the Amazon marketplace as a seller. Managing multiple accounts and/or brands.
- Experience with other marketplaces as a seller. Managing multiple accounts and/or brands.
- Experience with marketplace analysis and providing support for multiple departments relating to marketplace listings.
- Experience creating A+ content for Amazon.
- Ability to manage and execute promotional programs.
- Working in an environment as a sole Marketplace specialist.
- Creating documentation that very simply highlights the issues, values, and benefits.
- Ability to gather, analyse, interpret and data to assist in decision making.
- Identifying and delivering meaningful reporting and insights.
Technical skills
- Amazon platform experience as a seller.
- Expertise across the Microsoft suite of products
- Data visualisation and BI.
Behaviours
- An eye for detail.
- Data driven.
- Commercially minded.
- Collaborative
- Being meticulously planned and organised; able to communicate ideas and needs clearly.
- A problem-solving mindset to search for opportunities to improve ways of working and drive better listing performance.
- A calm yet driven personality and mindset.
- A ‘customer first’ mentality to drive value for your ‘customer’.
Motivation and interests
- Positively influencing stakeholders for decision making.
- Data analysis to present tangible insights.
- An interest in the latest marketplace trends to improve sales and profit.
- An interest in collaborating with global teams.
Join the A-Team and experience the A-Life!